From a marketing perspective, this is one of the worst posts a fitness professional could publish on their platform. Especially if they're using their platform to draw in paying clients. From a benefit & integrity perspective...it's the best thing a fitness professional could post. Because even though it's not fun or marketable or sexy or exciting to know fat loss is difficult. It's a challenge day-in and day-out. It's a mind game just as much (if not more) as it is a physical one. You will get hungry. You will get frustrated. And you will make mistakes. Even though it's not fun to hear...it does help. Because the "key" to fat loss doesn't lie in the nitty gritty. It doesn't matter if you're low-carb or high-carb or plant-based or Paleo or IIFYM or a Magic Uniforn. It doesn't matter if you workout 3 or 4 or 5 times/week. It doesn't matter if you do HIIT or Cross fit or Quidditch or Wizards Chess. Does it all play a role? Yes, of course. But the "key" to fat loss lies in consistency. And, specifically, whether or not you're able to follow a program - any program - that gets you results for the long-term. Not a week or 21 days or 3 months. Years. Years and years and years. For the rest of you life. Because when you can do something consistently, sustainably, and without fear of going "off track," you win. Because then you won't quit. And as long as you never give up, you'll always come out on top.
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